Intro
Evike is probably one of, if not the largest airsoft retailers in the U.S. With its huge online inventory and frequent deals, Evike attracts many customers. This review is going to be in two parts, one focusing on the online store, the second focusing on the walk-in store.The Site
When you first visit Evike.com, you are brought to the announcement page. On the left hand side of the screen is a navigation pane that has all the categories laid out. Each category has subsequent sub-categories, and so on and so forth.The site is pretty user-friendly in that everything is pretty much laid out in categories, so if a new player were to enter the site, and was looking for a gun, he could probably find his way to whatever tickled his fancy.
Evike has the "Holy Cow Specials" page that lists all current deals going on. Most of these deals are magazines at extremely reduced prices with the purchase of a specific gun, for example, when this post was being typed up:
Snippet from Evike's Holy Cow Specials page |
Another potentially misleading aspect of Evike's marketing strategy is their tendency to lump different brands into one listing.
Is this product G&G or Matrix? (source: evike.com, 06/2012) |
Like the caption asks, which brand is it? This leads to the question of whether Evike sells Matrix products as G&G. Airsofters pay more for an inferior product thinking they were getting the good one. While this is not as prevalent as it was in 2010, it is still there.
Another thing that bugs me about their website is that out of stock items that have been discontinued or are no longer carried all have a 'z' in their names. It's almost as if they were too lazy to just remove the posting from the back end database or something. While minor, this does clutter up website, especially when doing a search.
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